CASE STUDY - TRACK INDUSTRIES
Track Industries is a machining and engineering firm operating in Christchurch for more than 30 years. They engaged us to design a new logo for their firm.
They asked for a bold, sharp looking design that could be used for Track Industries and their various divisions.
Jon Tarr - Design Commentary
My initial plan was to design some sharp looking type - which each letter cut down to a most simplistic form. This gives the lettering a solid, machined like quality. I experimented with various cuts and placements of the letters. Eventually deciding to run a couple of lines across the top and bottom, a bit like a track.
I designed the Track logotype to stand as an unique and easily identifiable shape - with a changeable sub-line for Industries, Machining - Engineering, Pumps - Irrigation. These could be displayed in various colour formats whilst still being obviously part of the same firm.
The angular lettering of the logo became a feature we could carry forward as part of their identity.
We also designed and developed a website to showcase their abilities in Machining - Engineering. And also as a resource tool for identifying the various pump models they service in their Pumps - Irrigation division. Which helped solve a big problem with customers calling them up asking about pump parts, without easily knowing what sort of pump they actually had.
You can check out Track Industries online at trackind.co.nz
"Impressions are great Jon - your design which has been well received by my team."
"Thank you - I have to say the more I see of the logo the more I like it!"
Richard Jenman, General Manager - Track Industries