CASE STUDY - CASCADE BAR AND COURTYARD
Cascade is a neat little courtyard bar tucked away in Christchurch central city, focused on speciality cocktails.
They asked us to design a logo for this new hospitality venture in 2021.
Jon Tarr - Design Commentary
My idea for this logo developed after noticing that all of the letters are round when kept lower case, rather than angular forms — quite unique and unusual. It reminded me of a row of round glasses all lined up — a row of circles.
So I designed each letter to be contained within a the same equal circle shape. Starting with a simple row of 7 circles, I reducing them equally to create the 'bowl' i.e. the rounded curve that encloses the negative space in a letter-form.
Then I either cut away or added parts to create the individual letters. The final result is used in either an outline or solid fill depending on use. The logo looks great in gold foil on their menus and in solid form on the outdoor signage.
To complete the project we designed and developed a website to compliment the identity. Features include menu, events and news modules, instagram and trip advisor widgets. You can check them out here: cascadebar.co.nz
“"We really like the logo for Cascade, thank you!"”
Josie Baker - Cascade Bar & Courtyard